Frank Martin, formerly head of paints-to-models group Humbrol, became Chief Executive of Hornby plc in December 2000. He is credited with turning the company around. Under his leadership, Hornby has massively increased its profits on the back of a booming adult nostalgia market. Profits were stoked even more when Martin decided to produce models of Harry Potter's Hogwarts Express. Martin is keen for Hornby to maintain their technological innovation. They recently released the "Challenger" Scalextric car, which has an on-board computer that learns the track and controls itself, allowing a single player to race against it. Martin admitted he had yet to beat the machine!