William Morgan (born 2nd October 1944) is a Scottish former professional football player.
A winger, Morgan started his career with Burnley, making his first-team debut against Sheffield Wednesday at Hillsborough in 1963. He took over from John Connelly who was transferred to Manchester United and scored his first Burnley goal, when he scored twice in a Boxing Day demolition of Manchester United in a 6–1 win at Turf Moor.
He made his Scotland debut against Northern Ireland at Belfast's Windsor Park in 1967.
During the summer of 1968 he was transferred to Manchester United where he took over from John Connelly again. He scored 34 goals for United and led them to promotion in 1975 after one season in the Second Division. He played in the World Cup Finals of 1974, which took place in West Germany.
With Steve Coppell's signing in 1975, Morgan lost his place in the Manchester United team and returned to Burnley. His second spell at Turf Moor lasted less than a year. He moved to Bolton Wanderers, enjoying a successful spell at Burnden Park before finishing his career at Blackpool.
Morgan played summers on loan in the North American Soccer League in the late 1970s, playing for the Chicago Sting in 1977 and Minnesota Kicks the following three summers.
During his time at Manchester United, the band Tristar Airbus dedicated the song Willie Morgan on the Wing to Morgan.
Morgan won 21 caps for Scotland including the 1974 World Cup, scoring once against Denmark in 1972.